When we speak of online profiles, many of us instantly think of popular social media platforms which we actively update about everything under the sun! From ranting about how the train takes forever to arrive, to squealing in delight about a cute guy… it is no wonder many of us find it difficult to conceptualize the link between online profiles to career prospects.
However, in this technologically advanced society, employers are shifting to recruiting through online methods hence a professional online profile is necessary.
Let the figures speak for themselves:
Images Source: Social Recruiting Survey 2014 via Jobvite
How then should we develop an attractive professional profile to stand out from the crowd?
1. Take note of the Nitty-Gritty details:
Email – Start by creating one using your birth name (eg. JasmineTanYN@gmail.com). This makes it easier for people to identity you, and is also helpful in keeping personal and professional emails apart. (You wouldn’t want Reebonz sending you discount codes in between important work emails right?)
Profile Picture – It is beneficial to use a picture which is clear and professional. No one is interested in knowing more about what you have to offer if you cannot even present a side which conveys that you are ready to take yourself and the job seriously.
2. Be Conscious about what you share:
When employers review your online profiles, they do not only look at professional networking sites such as LinkedIn. Often, they do check on your social media accounts such as Facebook and Twitter. Many even hire through these platforms. Hence, always remember that what you share online could be the stepping stone towards your dream career, or the boulder that will crush your chances of getting the job.
There are eyes everywhere online, and you would never know when an innocent insensitive casual remark may spread like wildfire and reach your prospective employers.
Read about how an innocent tweet meant as a joke, ended Justine Sacco’s entire career.
Image Source: Freeze-frame of Youtube Video
3. Be Concise:
Get to the point. When writing a summary of yourself on your profile, share what makes you stand out from others – quality is always more valued than quantity. No one has time to read lengthy stories about you, they want to know at a glance why they should hire you!
4. Stay Connected:
Keeping yourself updated about industry trends will prove useful when applying for a job. It also reflects a genuine interest in being connected and relevant in the industry – something employers appreciate!
Building up your network is equally essential as you never know when a friend could provide a golden career opportunity, or when an acquaintance could end up as your boss or client!
Just to understand the reach of social media in recruitment, I tried it out myself:
Word Count: 447
Agenda, (2014). Five Ways Talent Management Must Change. World Economic Forum. Retrieved from: https://agenda.weforum.org/2014/10/don-tapscott-talent-management-millennials/
The Employable, (2014). How Blogging Can Help You Get a Job. Retrieved from: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/
BBC, (2013). Job Interviews: Making the Right Impressions. Retrieved from: http://www.bbc.com/news/business-25217961
Jon Ronson, (2015). How One Stupid Tweet Blew Up Justine Sacco’s Life. New York Times Magazine. Retrieved from: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=2
Jobvite, (2014). Social Recruiting Survey. Retrieved from: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
Lisa Harris, (2014). Using Social Media in Your Job Search. University of Southampton. Retrieved from: http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/
Lauren Shin, (2014). How to Create the Ideal LinkedIn Profile. Forbes. Retrieved from: http://www.forbes.com/sites/laurashin/2014/10/20/how-to-create-the-ideal-linkedin-profile/
Patricia Harper, (2012). How to Keep your Social Media Profile Attractive to Employers. [Youtube Video]